Handyman Marketing Strategies That Actually Work in 2025

You can be the best handyman in town, but if no one knows who you are, you’ll stay broke. Here are 6 no-BS marketing strategies that actually bring in leads, calls, and booked jobs — without needing a massive budget.


1. Own Your Google Business Profile

Set this up right and you’ll show up for “handyman near me” searches:

Use keywords in your business description, add job photos weekly, ask happy clients for reviews — and respond to all of them.

Before you ramp up, make sure you're legally in the clear with your handyman license requirements.

This is your free billboard on Google. Use it.


2. Post Before/After Jobs on Local Platforms

Photos sell better than words. Post transformations on Facebook Marketplace, Nextdoor, Craigslist, and your Google profile.

Short captions + real images = instant trust.

To keep the leads flowing, use this handyman lead generation strategy that works without spending a fortune.


3. Claim a Lead Capture Website

You need a simple site with a quote form and your phone number. No site = no trust.

Want to skip the setup? Grab a done-for-you handyman website that does the heavy lifting.


4. Run the “Refer-a-Friend” Play

Offer $25 off for any new referral that books.